The BSFA started out in the heart of farming country - in Shropshire – and moved to Suffolk last year to join in the family fun of Harvest At Jimmy's. "But in 2012," says Johnson, "the year of the Olympics, it felt right to bring the Awards to London – it's the epicentre of the street food revolution. We'll be throwing down an amazing East End knees-up. Just don't expect to leave early…
The Awards are the central happening at Fifteen Street a weekend-long celebration of the restaurant's 10th birthday, alongside Ginstock and Rumstock - two Tweat Up events that will involve head-to-head shake-and-stir offs with the country's finest barkeeps. There's northern soul/reggae DJs, inflatable food, art happenings and 'vibe'. Plus a beach hut (with seagulls) that serves fish and chips, and a telephone box that smokes fish. We don't want to spoil all the surprises.
"British street food is one of the hottest things happening right now, and it's great to see a wave of new and inventive cooks coming through" says Jamie. "I'm so excited that we're going to be right at the heart of this fantastic event - Fifteen Street. It's the bringing together of the best of the best in British street food, including 15 incredible street vendors, a wicked cocktail competition, as well as a great selection of music and entertainment. To add to the excitement, it'll close with the presentation of the British Street Food Awards. It's going to be fantastic!"
The winners of Best of the Best will win an attachment with M&S' New Product Development team plus a sit down with the team behind the award-winning Mexican street food restaurant group Wahaca. There are also prizes for the 'People's Choice' Award, voted for by everyone who comes down to taste the food for themselves, and the 'Best Looking Mobiler' Award on the BSF facebook page.